How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without...

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.

Entrepreneurship begins with demand

Many people who are new to entrepreneurship approach the world of business in some rather funky ways.

Marketing 101

In order to successfully grow your business, you’ll need to attract — and then work to retain — a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles…

Why your business needs a targeted elevator pitch

From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.

Copyright, trademarks & patents: What’s the difference?

Here are a few basics about the three main forms of intellectual property protection.

What is a work for hire?

Only the author or those deriving rights from the author can rightfully claim copyright to a work, with one exception: works made for hire.