Gretchen Rubin of The Happiness Project on taking the plunge

Gretchen Rubin is a published author who wrote ‘The Happiness Project’ — a memoir about how test-driving every principle, tip, theory, and scientific study she could find — whether from Aristotle or St Therese or Martin Seligman or Oprah.

How to make work feel effortless

Sometimes work can be a drag. You get caught up in trying to be more productive, and suddenly your life turns into a series of to-do lists.

20 ways to sustain motivation when you’re struggling

It’s hard to keep yourself going when you don’t feel the same excitement as you did in the beginning.

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don’t necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.

The little rules of action

Too often we get stuck in inaction — the quagmire of doubt and perfectionism and distractions and planning that stops us from moving forward.

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

If you’re self-employed, what’s a disregarded entity?

A “disregarded entity” is an important tax status for self-employed sole-proprietors. In a nutshell, it means you can form a LLC for your business, but…

Protect your big ideas: Patents, trade secrets & copyrights

Successful entrepreneurs turn big ideas into successful business opportunities, but how should they protect those ideas?

Can’t find a dream job? Create your own

I’ve been stuck in a job I hate, and I felt imprisoned, trapped doing work that bored me while following orders of others and helping them achieve their goals.

The absolute beginner’s guide to starting a small online business

I’ve been working online full time for almost 10 years, since age 19. I’ve had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.

10 ways to make your home office more productive

There are plenty of pitfalls that can distract you from getting your work done. Here we look at 10 ways to ensure you’re set up for success in your home office.

The Enchanted Kettle, aka the legend of Coca-Cola

Fifty years ago, an old country doctor drove to town, hitched his horse, quietly slipped into a drug store by the back door. His mission was destined to bring to the South the most far-flung benefit since the Civil War.

Get your tax EIN online: It’s easy & free

If you’re setting up a business bank account or need a business license, there will probably be a space on the form for your EIN. Fortunately, it’s simple to apply for your own business tax ID number via the web.

Business plans: Thinking long-term

A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.

How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without...

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.

Crazy talk: The do-what-you-love guide

When I wrote the first words of my blog, more than five years ago, I had no idea those few keystrokes would change my life.

Entrepreneurship begins with demand

Many people who are new to entrepreneurship approach the world of business in some rather funky ways.

Marketing 101

In order to successfully grow your business, you’ll need to attract — and then work to retain — a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles…

Getting ready to advertise? Here are some how-tos

Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the purpose of your advertising...