Giving it 200 percent: Marketing your product

A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.

8 traits of successful entrepreneurs: Do you have what it takes?

Starting a business is a lot of work. Anyone who tells you it’s not is either lying or has never actually started one themselves.

How the brain creates the ‘buzz’ that helps ideas spread

How do ideas spread? What messages will go viral on social media, and can this be predicted?

Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Blogging success cheat sheet: 10 tips from a pro

If you have ever wanted to know how to turn a content site into a virtual gold mine, you’d be smart to ask an expert how he or she managed it.

Personal branding: Be aware of your pigeonhole, because it’s hard to switch

Many people aren’t aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.

Limited liability company operating agreements

Here are the basics every LLC owner should know about operating agreements.

Seth Godin on failing until you succeed

In this video with Bryan Elliott for “Behind the Brand,” best-selling entrepreneur, marketer and author Seth Godin shares his views on taking risks, challenging the status quo, and starting a business.

5 tips to be an indispensable freelancer (and earn more money)

For many freelancers, success and more income come from nurturing and deepening relationships they already have. Here are some ways you can do this.

11 ways to connect with the people who make failure impossible

The people around you dictate your success. They can also forecast our failure.

6 tips for better business negotiations

Negotiation, like networking, is one of life’s necessities that you either love or hate. But if it’s the latter, it doesn’t have to be that way.

Having – and growing – confidence in your business

The urgent desire for a successful business — and the fear of losing business — drives many a good person to do sleazy things.

Too many chefs: Smaller groups make more accurate decisions

The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors — as often happens in life and nature.

Chief Everything Officer no more! 6 options to staff your growing business

Being the Chief Everything Officer is okay for some, but if you’ve got plans for growth or simply need an extra pair of hands, what are the best staffing options for your business?

3 ways to get the office equipment you need without going broke

Instead of simply buying brand new things for your office, consider some alternative ways to get what you need for little or no money.

How to make Facebook work for your business

Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?

Success isn’t a competition: How boosting others can help you in the long run

How does someone else’s success mean anything bad for you?

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.

Why to give back by contributing to your field

Contributors get noticed and attract new friends and opportunities easily, and contributing is much easier than you might assume

Business is a social game

If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.