The basics of creating a marketing plan

We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.

How to set and negotiate freelance business rates

Thinking of going it alone? Becoming a freelancer is an attractive option for many professionals, but can you make it work for you?

Venturing into a joint venture: Some need-to-know basics

These need-to-know basics should help you consider whether a joint venture is right for you and your business.

20 ways to sustain motivation when you’re struggling

It’s hard to keep yourself going when you don’t feel the same excitement as you did in the beginning.

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don’t necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.

Comments & traffic statistics help empower bloggers

Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential in their communities.

Financing your small business with a microloan

While there are some larger loan options available, many entrepreneurs — particularly freelance, online and home-based businesses — require only a few thousand dollars to get started. If this is the case for you, consider a microloan.

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

The secret of Henry Ford’s success

Perhaps one person in every hundred thousand knows the secret of Ford’s success, and those who do know are too modest, or too reluctant, to speak of it, because of its simplicity. A single transaction will illustrate the “secret” perfectly.

The absolute beginner’s guide to starting a small online business

I’ve been working online full time for almost 10 years, since age 19. I’ve had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.

11 attributes of a leader

The following are 11 important factors of leadership…

Get your tax EIN online: It’s easy & free

If you’re setting up a business bank account or need a business license, there will probably be a space on the form for your EIN. Fortunately, it’s simple to apply for your own business tax ID number via the web.

Business plans: Thinking long-term

A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.

How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without...

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.

Marketing 101

In order to successfully grow your business, you’ll need to attract — and then work to retain — a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles…

Getting ready to advertise? Here are some how-tos

Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the purpose of your advertising...

Why your business needs a targeted elevator pitch

From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.

10 stupid mistakes the newly self-employed make

This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.