Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Personal branding: Be aware of your pigeonhole, because it’s hard to switch

Many people aren’t aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.

Career tools: Learning the art of self-promotion

Tips and tools for professional development include making your aptitudes and accomplishments more visible.

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don’t necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.

How to become famous & monetize your fame

Fame is attention — and with enough attention you can generate passive income. Monetizing fame is actually pretty easy.

Copyright, trademarks & patents: What’s the difference?

Here are a few basics about the three main forms of intellectual property protection.