Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Guess what? You are self-employed already

Everyone is essentially self-employed — and that even if you’re an employee, you should think of yourself as the President of your own personal services corporation.

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

Marketing 101

In order to successfully grow your business, you’ll need to attract — and then work to retain — a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles…

Getting ready to advertise? Here are some how-tos

Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the purpose of your advertising...

10 stupid mistakes the newly self-employed make

This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.