None of us make decisions based on reality itself. We make decisions based on our beliefs about reality.
The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors — as often happens in life and nature.
For centuries, scientists have studied how we go about the difficult task of choosing A or B, left or right, North or South – and how both instinct and intellect figure into the process.
A study has found that you are more likely to perform well if you do not think too hard, and instead trust your instincts.
When faced with a difficult decision, we try to come up with the best choice by carefully considering all of the options, maybe even resorting to lists and lots of sleepless nights.
Iconoclasts are individuals who do things that others say can’t be done.
What should you do when you really, REALLY have to go? Make important life decisions, maybe?
If it feels like one part of your brain is battling another, it probably is, according to a study published in Science.
“Decision making isn’t always easy, and sometimes we make errors on seemingly trivial tasks, especially if multiple sources of information compete for our attention,” said author Tobias Teichert, PhD.