How to make your beliefs work for you

None of us make decisions based on reality itself. We make decisions based on our beliefs about reality.

Too many chefs: Smaller groups make more accurate decisions

The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors — as often happens in life and nature.

Going with your gut: Making decisions based on instinct

For centuries, scientists have studied how we go about the difficult task of choosing A or B, left or right, North or South – and how both instinct and intellect figure into the process.

Want the right answer? Simply trust your instincts

A study has found that you are more likely to perform well if you do not think too hard, and instead trust your instincts.

Complicated decision? Let your unconscious handle it

When faced with a difficult decision, we try to come up with the best choice by carefully considering all of the options, maybe even resorting to lists and lots of sleepless nights.

A few peeks at how nonconformists achieve success

Iconoclasts are individuals who do things that others say can’t be done.

Can a full bladder lead to better decisions?

What should you do when you really, REALLY have to go? Make important life decisions, maybe?

Brain battles over short-term rewards, long-term goals

If it feels like one part of your brain is battling another, it probably is, according to a study published in Science.

Improve your decision-making by not doing anything

“Decision making isn’t always easy, and sometimes we make errors on seemingly trivial tasks, especially if multiple sources of information compete for our attention,” said author Tobias Teichert, PhD.