Strategies to boost donations at crowdfunding sites

Computer scientists have shown how crowdfunding websites can use data science to boost cash value of donations. Their research confirms, among other...

Giving it 200 percent: Marketing your product

A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.

Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Blogging success cheat sheet: 10 tips from a pro

If you have ever wanted to know how to turn a content site into a virtual gold mine, you’d be smart to ask an expert how he or she managed it.

Seth Godin on failing until you succeed

In this video with Bryan Elliott for “Behind the Brand,” best-selling entrepreneur, marketer and author Seth Godin shares his views on taking risks, challenging the status quo, and starting a business.

It looks like success really does breed success

For decades, it has been observed that similar people experience divergent success trajectories, with some repeatedly succeeding and others repeatedly failing.

Career tools: Learning the art of self-promotion

Tips and tools for professional development include making your aptitudes and accomplishments more visible.

Award-winning books get more negative ratings

Looking for a good book? Stay away from the award-winning section of the bookstore or library.

Having – and growing – confidence in your business

The urgent desire for a successful business — and the fear of losing business — drives many a good person to do sleazy things.

Be specific to maximize your chances for happiness

The paradox of happiness is that chasing it may actually make us less happy, a Stanford researcher says.

How to make Facebook work for your business

Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?

Business is a social game

If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.

The basics of creating a marketing plan

We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.

Some authors struggle with stardom

Canada’s literary celebrities struggle to find a happy medium between glad-handing with their public and craving the solitude that the writing life affords them.

The secret of impressive writing? Keep it simple

Writers who use long words needlessly and choose complicated font styles are seen as less intelligent than those who stick with basic vocabulary and plain text, according to research from Princeton University in New Jersey.

Guess what? You are self-employed already

Everyone is essentially self-employed — and that even if you’re an employee, you should think of yourself as the President of your own personal services corporation.

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

The absolute beginner’s guide to starting a small online business

I’ve been working online full time for almost 10 years, since age 19. I’ve had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.

Business plans: Thinking long-term

A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.

How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without...