10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

Marketing 101

In order to successfully grow your business, you’ll need to attract — and then work to retain — a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles…

How to do what you love without selling your soul

I’m sure you’ve heard the saying before: “Do what you love and the money will follow.” Sometimes the money does follow when you do what you love. Sometimes the magic works. But most of the time, it does not.