This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.
Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the...
In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...
A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
Everyone is essentially self-employed -- and that even if you're an employee, you should think of yourself as the President of your own personal services corporation.
A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.