Personal branding: Be aware of your pigeonhole, because it’s hard to switch

Many people aren’t aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don’t necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.

Get your tax EIN online: It’s easy & free

If you’re setting up a business bank account or need a business license, there will probably be a space on the form for your EIN. Fortunately, it’s simple to apply for your own business tax ID number via the web.

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.