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Biz basics

Creating a brand trademark logo

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don't necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
Entrepreneurship - Starting your own business (5)

Smart tips to reduce clutter & organize your home office

Organizing can be broken down into a step-by-step process that anyone can follow.
Small business resources (24)

Career tools: Learning the art of self-promotion

Tips and tools for professional development include making your aptitudes and accomplishments more visible.
Entrepreneurs - creating your own company (10)

Personal branding: Be aware of your pigeonhole, because it’s hard to switch

Many people aren't aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.
Blogger working (2)

Giving it 200 percent: Marketing your product

A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.
People with success and business (5)

8 traits of successful entrepreneurs: Do you have what it takes?

Starting a business is a lot of work. Anyone who tells you it's not is either lying or has never actually started one themselves.
Office - business and personal development (5)

Limited liability company operating agreements

Here are the basics every LLC owner should know about operating agreements.
Office - business and personal development (1)

6 tips for better business negotiations

Negotiation, like networking, is one of life’s necessities that you either love or hate. But if it's the latter, it doesn't have to be that way.
Social media sharing likes

How to make Facebook work for your business

Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
Alphabet letters

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.
Business and self-employment (21)

The basics of creating a marketing plan

We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
People at work - small business (7)

How to set and negotiate freelance business rates

Thinking of going it alone? Becoming a freelancer is an attractive option for many professionals, but can you make it work for you?
People at work - small business (13)

Venturing into a joint venture: Some need-to-know basics

These need-to-know basics should help you consider whether a joint venture is right for you and your business.
Office - business and personal development (9)

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
Office - business and personal development (1)

If you’re self-employed, what’s a disregarded entity?

A "disregarded entity" is an important tax status for self-employed sole-proprietors. In a nutshell, it means you can form a LLC for your business, but...
Small business resources (18)

Protect your big ideas: Patents, trade secrets & copyrights

Successful entrepreneurs turn big ideas into successful business opportunities, but how should they protect those ideas?
Office - business and personal development (4)

The absolute beginner’s guide to starting a small online business

I've been working online full time for almost 10 years, since age 19. I've had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.
Word-at-hom mom with baby

10 ways to make your home office more productive

There are plenty of pitfalls that can distract you from getting your work done. Here we look at 10 ways to ensure you’re set up for success in your home office.
Small business resources (5)

Get your tax EIN online: It’s easy & free

If you're setting up a business bank account or need a business license, there will probably be a space on the form for your EIN. Fortunately, it's simple to apply for your own business tax ID number via the web.
Business planning and brainstorming concept

Business plans: How thinking long-term will help you get ahead

A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.

How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.
Small business resources (12)

Entrepreneurship begins with demand

Many people who are new to entrepreneurship approach the world of business in some rather funky ways.
Business and self-employment (40)

Marketing 101

In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...
Business and self-employment (1)

Why your business needs a targeted elevator pitch

From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.

Copyright, trademarks & patents: What’s the difference?

Here are a few basics about the three main forms of intellectual property protection.
Laptop computers (2)

What is work for hire?

Only the author or those deriving rights from the author can rightfully claim copyright to a work, with one exception: works made for hire.

The latest

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About Imposter Syndrome – and how you can get over it

Photo by pavonne via Twenty20

The #1 habit of highly-creative people

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How your interests can turn into successes

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Practice doesn’t make perfect — but it comes pretty close

Isaac Newton

Overthinking and creativity: The plus side of neuroticism?

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