A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.
If you choose to file your own trademark without the assistance of an attorney, you don’t necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
Here are a few basics about the three main forms of intellectual property protection.