If you choose to file your own trademark without the assistance of an attorney, you don't necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.
Only the author or those deriving rights from the author can rightfully claim copyright to a work, with one exception: works made for hire.