Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.
It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...
Many people who are new to entrepreneurship approach the world of business in some rather funky ways.
In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...