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trademarks

Creating a brand trademark logo

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don't necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
Work and entrepreneurs (4)

Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
Alphabet letters

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.

Copyright, trademarks & patents: What’s the difference?

Here are a few basics about the three main forms of intellectual property protection.

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Woman with mask - About Imposter Syndrome

About Imposter Syndrome – and how you can get over it

Photo by pavonne via Twenty20

The #1 habit of highly-creative people

Moms working at home (4)

How your interests can turn into successes

Business and self-employment (25)

Practice doesn’t make perfect — but it comes pretty close

Isaac Newton

Overthinking and creativity: The plus side of neuroticism?

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