A study of the sexes reveals that when it comes to starting a business, women are more likely than men to consider individual responsibility, and use business as a vehicle for social and environmental change.
A study by assistant marketing professor finds people are more satisfied if they set ambitious goals, as opposed to conservative goals.
Unlike with short-term finite goals, the unconscious will continue to positively value objects related to the long-term goals, even after a level of success has been achieved.
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