We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
I've been stuck in a job I hate, and I felt imprisoned, trapped doing work that bored me while following orders of others and helping them achieve their goals.
It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...
In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...
Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the...
Whether you are swimming in the Olympics or saving for a vacation, being able to see progress toward your goal will help you reach it.