Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

How motivated are you? Depends on your personality

For some people, neither the carrot nor the stick will serve as a motivational tool

Don’t get mad – get creative

It’s not just in movies where nerds get their revenge.

How your brain structure corresponds to personality

Psychological scientists have found that the size of different parts of people’s brains correspond to their personalities; for example, conscientious people tend to have a bigger lateral prefrontal cortex, a region of the brain involved in planning and controlling behavior.

A few peeks at how nonconformists achieve success

Iconoclasts are individuals who do things that others say can’t be done.

Your personality type influences how much self-control you have

People are better able to exercise self-control when they choose goal-pursuit strategies that fit with their promotion or prevention focus.

Those less motivated to achieve will excel on tasks seen as fun

But when a task is presented as fun, researchers report in a new study, the same individuals often do worse than those who are less motivated to achieve.

Seeking happiness? Remember the good times, forget the regrets

People who look at the past through rose-tinted glasses are happier than those who focus on negative past experiences and regrets.

10 stupid mistakes the newly self-employed make

This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.

Extraverted? That may influence how your brain makes choices

Extraversion does not just explain differences between how people act at social events. How extraverted you are may influence how the brain makes choices — specifically whether you choose an immediate or delayed reward, according to a study.

Personality not set by 30, but can change through life

Do peoples’ personalities change after 30?

Personality predicts success in medical school

Conscientiousness breeds continued success, while extraverts fare well in later years