This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.
From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.
Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the...
In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...
Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.
It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...
A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.
If you're setting up a business bank account or need a business license, there will probably be a space on the form for your EIN. Fortunately, it's simple to apply for your own business tax ID number via the web.
I've been working online full time for almost 10 years, since age 19. I've had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.
A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
While there are some larger loan options available, many entrepreneurs -- particularly freelance, online and home-based businesses -- require only a few thousand dollars to get started. If this is the case for you, consider a microloan.
Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential in their communities.
It's hard to keep yourself going when you don’t feel the same excitement as you did in the beginning.
These need-to-know basics should help you consider whether a joint venture is right for you and your business.
Thinking of going it alone? Becoming a freelancer is an attractive option for many professionals, but can you make it work for you?
We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.
Contributors get noticed and attract new friends and opportunities easily, and contributing is much easier than you might assume
Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.
How does someone else’s success mean anything bad for you?
Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
Instead of simply buying brand new things for your office, consider some alternative ways to get what you need for little or no money.
Being the Chief Everything Officer is okay for some, but if you've got plans for growth or simply need an extra pair of hands, what are the best staffing options for your business?
The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors -- as often happens in life and nature.
The urgent desire for a successful business -- and the fear of losing business -- drives many a good person to do sleazy things.
Negotiation, like networking, is one of life’s necessities that you either love or hate. But if it's the latter, it doesn't have to be that way.
Here are the basics every LLC owner should know about operating agreements.
If you have ever wanted to know how to turn a content site into a virtual gold mine, you'd be smart to ask an expert how he or she managed it.
A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
How do ideas spread? What messages will go viral on social media, and can this be predicted?