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Growing your company

Creating a brand trademark logo

An easy, cheap way to file a trademark

If you choose to file your own trademark without the assistance of an attorney, you don't necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
Woman with expression - Dream Do Live Love (16)

Seth Godin on failing until you succeed

In this video with Bryan Elliott for "Behind the Brand," best-selling entrepreneur, marketer and author Seth Godin shares his views on taking risks, challenging the status quo, and starting a business.
Entrepreneurship - Starting your own business (16)

5 tips to be an indispensable freelancer (and earn more money)

For many freelancers, success and more income come from nurturing and deepening relationships they already have. Here are some ways you can do this.
Entrepreneurs - creating your own company (10)

Personal branding: Be aware of your pigeonhole, because it’s hard to switch

Many people aren't aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.
Office - business and personal development (9)

11 ways to connect with the people who make failure impossible

The people around you dictate your success. They can also forecast our failure.
Abraham Lincoln

What makes someone a great leader? Here are 11 things to look for

What makes someone a great leader? Here are 11 important factors of leadership that stay the same from decade to decade, century to century.
Henry Ford with V-8 Engine

Desire: The real secret of Henry Ford’s success

Few people know the secret of Ford's success, and those who do know are too modest to speak of it, because of its simplicity.
Blogger working (2)

Giving it 200 percent: Marketing your product

A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.
People with success and business (5)

8 traits of successful entrepreneurs: Do you have what it takes?

Starting a business is a lot of work. Anyone who tells you it's not is either lying or has never actually started one themselves.
Great ideas (3)

How the brain creates the ‘buzz’ that helps ideas spread

How do ideas spread? What messages will go viral on social media, and can this be predicted?
Work and entrepreneurs (4)

Red? Blue? Yellow? How logo color affects feelings about your brand

A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
Entrepreneurship - Starting your own business (17)

Blogging success cheat sheet: 10 tips from a pro

If you have ever wanted to know how to turn a content site into a virtual gold mine, you'd be smart to ask an expert how he or she managed it.
Office - business and personal development (5)

Limited liability company operating agreements

Here are the basics every LLC owner should know about operating agreements.
Office - business and personal development (1)

6 tips for better business negotiations

Negotiation, like networking, is one of life’s necessities that you either love or hate. But if it's the latter, it doesn't have to be that way.
Entrepreneurship - Starting your own business (10)

Having – and growing – confidence in your business

The urgent desire for a successful business -- and the fear of losing business -- drives many a good person to do sleazy things.
Laptop computers (3)

Too many chefs: Smaller groups make more accurate decisions

The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors -- as often happens in life and nature.
Business success tips from the pros (1)

Chief Everything Officer no more! 6 options to staff your growing business

Being the Chief Everything Officer is okay for some, but if you've got plans for growth or simply need an extra pair of hands, what are the best staffing options for your business?
Office - business and personal development (13)

3 ways to get the office equipment you need without going broke

Instead of simply buying brand new things for your office, consider some alternative ways to get what you need for little or no money.
Social media sharing likes

How to make Facebook work for your business

Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
People at work - small business (16)

Success isn’t a competition: How boosting others can help you in the long run

How does someone else’s success mean anything bad for you?
Alphabet letters

Choosing a name for your business

Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.
People at work - small business (6)

Why to give back by contributing to your field

Contributors get noticed and attract new friends and opportunities easily, and contributing is much easier than you might assume
Business and self-employment (30)

Business is a social game

If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.
Business and self-employment (21)

The basics of creating a marketing plan

We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
People at work - small business (7)

How to set and negotiate freelance business rates

Thinking of going it alone? Becoming a freelancer is an attractive option for many professionals, but can you make it work for you?
People at work - small business (13)

Venturing into a joint venture: Some need-to-know basics

These need-to-know basics should help you consider whether a joint venture is right for you and your business.
People at work - small business (20)

20 ways to sustain motivation when you’re struggling

It's hard to keep yourself going when you don’t feel the same excitement as you did in the beginning.
Social media sharing likes

Comments & traffic statistics help empower bloggers

Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential in their communities.
Office - business and personal development (3)

Financing your small business with a microloan

While there are some larger loan options available, many entrepreneurs -- particularly freelance, online and home-based businesses -- require only a few thousand dollars to get started. If this is the case for you, consider a microloan.
Office - business and personal development (9)

10 tips to help you build and grow a stand-out small business brand

A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
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