If you choose to file your own trademark without the assistance of an attorney, you don't necessarily need to hire someone else to do it for you. Skip the fees and go right to the source.
In this video with Bryan Elliott for "Behind the Brand," best-selling entrepreneur, marketer and author Seth Godin shares his views on taking risks, challenging the status quo, and starting a business.
For many freelancers, success and more income come from nurturing and deepening relationships they already have. Here are some ways you can do this.
Many people aren't aware that when they begin to make a name for themselves, they are creating a brand… and what’s more, that brand becomes hard to change once it’s become established in people’s minds.
The people around you dictate your success. They can also forecast our failure.
What makes someone a great leader? Here are 11 important factors of leadership that stay the same from decade to decade, century to century.
Few people know the secret of Ford's success, and those who do know are too modest to speak of it, because of its simplicity.
A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.
Starting a business is a lot of work. Anyone who tells you it's not is either lying or has never actually started one themselves.
How do ideas spread? What messages will go viral on social media, and can this be predicted?
A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
If you have ever wanted to know how to turn a content site into a virtual gold mine, you'd be smart to ask an expert how he or she managed it.
Here are the basics every LLC owner should know about operating agreements.
Negotiation, like networking, is one of life’s necessities that you either love or hate. But if it's the latter, it doesn't have to be that way.
The urgent desire for a successful business -- and the fear of losing business -- drives many a good person to do sleazy things.
The trope that the likelihood of an accurate group decision increases with the abundance of brains involved might not hold up when a collective faces a variety of factors -- as often happens in life and nature.
Being the Chief Everything Officer is okay for some, but if you've got plans for growth or simply need an extra pair of hands, what are the best staffing options for your business?
Instead of simply buying brand new things for your office, consider some alternative ways to get what you need for little or no money.
Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
How does someone else’s success mean anything bad for you?
Choosing a business name is an important step in the business planning process. Here are some tips to help you pick, register, and protect your name.
Contributors get noticed and attract new friends and opportunities easily, and contributing is much easier than you might assume
If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.
We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
Thinking of going it alone? Becoming a freelancer is an attractive option for many professionals, but can you make it work for you?
These need-to-know basics should help you consider whether a joint venture is right for you and your business.
It's hard to keep yourself going when you don’t feel the same excitement as you did in the beginning.
Whether bloggers are writing to change the world, or just discussing a bad break-up, they may get an extra boost of motivation from traffic-measuring and interactive tools that help them feel more connected to and more influential in their communities.
While there are some larger loan options available, many entrepreneurs -- particularly freelance, online and home-based businesses -- require only a few thousand dollars to get started. If this is the case for you, consider a microloan.
A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.