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Business

How to kickstart creating a sound business plan

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...

How to register your DBA business name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name, then you’ll need to register it with the appropriate authorities.
People at work - small business (27)

Crazy talk: The do-what-you-love guide

When I wrote the first words of my blog, more than five years ago, I had no idea those few keystrokes would change my life.
Women having fun (1)

How to become famous & monetize your fame

Fame is attention -- and with enough attention you can generate passive income. Monetizing fame is actually pretty easy.
Small business resources (11)

8 lessons in creativity from a Pixar animator

Sometimes immersing yourself in the creative world of people doing amazing things can bring unexpected results.
Small business resources (12)

Entrepreneurship begins with demand

Many people who are new to entrepreneurship approach the world of business in some rather funky ways.
Business and self-employment (40)

Marketing 101

In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...

Getting ready to advertise? Here are some how-tos

Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the...
Business and self-employment (1)

Why your business needs a targeted elevator pitch

From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.

Copyright, trademarks & patents: What’s the difference?

Here are a few basics about the three main forms of intellectual property protection.
Woman with expression - Dream Do Live Love (13)

10 stupid mistakes the newly self-employed make

This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business.

Reasons for becoming self-employed in later life vary by gender, culture

Older male workers may choose self-employment, whereas older female workers may seek self-employment because of financial necessity.
Business and self-employment (21)

It’s what you know, not who you know

Conventional wisdom tells us that in the business world, "you are who you know" -- your social background and professional networks outweigh talent when it comes to career success.
Laptop computers (2)

What is work for hire?

Only the author or those deriving rights from the author can rightfully claim copyright to a work, with one exception: works made for hire.
Entrepreneurs - creating your own company (10)

Self-employed: Long hours and low wages, but high job satisfaction

Self-employed male Britons have been found to work longer hours for lower wages than those of their employee counterparts. This...
Business and self-employment (12)

Entrepreneurs pray more, see God as a personal, interactive being

American entrepreneurs pray more frequently, are more likely to see God as personal, and are more likely to attend services in congregations that encourage business and profit-making, according to a study by Baylor University scholars of business and sociology.
Entrepreneurship - Starting your own business (9)

Gender stereotypes influence entrepreneurial career goals

Studies reveal that in the dog-eat-dog, look-out-for-Number 1, highly-competitive business world, only the aggressive, risk-taking alpha male can expect to succeed as an entrepreneur.
Business success tips from the pros (3)

How to best get seed money through crowdfunding

In today's world, many are are engaged in wide, internet-based searches for seed money to launch entrepreneurial ventures. But what guidelines exist as to the best way to go about securing this kind of funding?
Small business resources (14)

Entrepreneurial differences between the sexes

A study of the sexes reveals that when it comes to starting a business, women are more likely than men to consider individual responsibility, and use business as a vehicle for social and environmental change.
Small business resources (26)

Create – don’t put it off

It’s amazing how many people I talk to who tell me they want to create a new blog, write a book, start a new business, change careers, make something new.
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