In this video with Bryan Elliott for "Behind the Brand," best-selling entrepreneur, marketer and author Seth Godin shares his views on taking risks, challenging the status quo, and starting a business.
Tips and tools for professional development include making your aptitudes and accomplishments more visible.
Computer scientists have shown how crowdfunding websites can use data science to boost cash value of donations. Their research confirms,...
A common mistake people make is that they’ll spend 500 hours creating a product and then 20 hours promoting it. Then they wonder why no one is buying.
A researcher has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.
If you have ever wanted to know how to turn a content site into a virtual gold mine, you'd be smart to ask an expert how he or she managed it.
For decades, it has been observed that similar people experience divergent success trajectories, with some repeatedly succeeding and others repeatedly failing.
Looking for a good book? Stay away from the award-winning section of the bookstore or library.
The urgent desire for a successful business -- and the fear of losing business -- drives many a good person to do sleazy things.
The paradox of happiness is that chasing it may actually make us less happy, a Stanford researcher says.
Does your small business maintain a Facebook page? Are you thinking about venturing into social media with a presence on this ever-growing social network?
If you want to be an effective entrepreneur, you should have at least 10 good friends who are already successful entrepreneurs. Few entrepreneurs succeed in isolation, because, business is a social game.
We all know marketing is key to small business survival and success, but it can be overwhelming to know what to do to be an effective marketer.
Canada’s literary celebrities struggle to find a happy medium between glad-handing with their public and craving the solitude that the writing life affords them.
Writers who use long words needlessly and choose complicated font styles are seen as less intelligent than those who stick with basic vocabulary and plain text, according to research from Princeton University in New Jersey.
Everyone is essentially self-employed -- and that even if you're an employee, you should think of yourself as the President of your own personal services corporation.
A survey by the Pew Foundation which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
I've been working online full time for almost 10 years, since age 19. I've had a lot of failures and a lot of successes. There is no better way to learn how to succeed than to learn from someone who has already done it.
A lot can change in 20 years. If you had a PC 20 years ago, you probably had a 386 or 486 running MS-DOS 5.0 and possibly Windows 3.0. No smart phones. No iPods or iTunes. No web browsers. No Google or Yahoo. No YouTube. No social media unless you liked BBSing.
It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart...
Fame is attention -- and with enough attention you can generate passive income. Monetizing fame is actually pretty easy.
Many people who are new to entrepreneurship approach the world of business in some rather funky ways.
In order to successfully grow your business, you’ll need to attract -- and then work to retain -- a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles...
Use these steps to help draw a blueprint for your business’s advertising plan. 1. Design the framework What is the...
From the moment you start-up (when no one has ever heard of you), having a well-rehearsed and compelling elevator pitch can help buyers, clients and potential investors get to know you quickly.
I’m sure you've heard the saying before: “Do what you love and the money will follow.” Sometimes the money does follow when you do what you love. Sometimes the magic works. But most of the time, it does not.
Whether you are swimming in the Olympics or saving for a vacation, being able to see progress toward your goal will help you reach it.
In today's world, many are are engaged in wide, internet-based searches for seed money to launch entrepreneurial ventures. But what guidelines exist as to the best way to go about securing this kind of funding?